ENGAGE AND GROW YOUR CUSTOMER BASE WITH SOCIAL MEDIA MARKETING

Target the right audience with our social media marketing services

THE BEST PERFORMING SOCIAL MEDIA PLATFORMS FOR BUSINESS

FACEBOOK

With over 2 billion users, Facebook consists of the most extensive combination of demographics compared to any social media platform. Facebook advertising is a responsive platform and very effective for targeted ads.

TWITTER

Twitter’s value comes from its ability for tweets to go viral. Your follower count will increase as more people share your posts and retweet your content. Hashtags also make a significant difference in creating this momentum.

YOUTUBE

Google-owned YouTube is the second largest search engine. That means, when it comes to search engine optimization, your videos are more likely to appear in search results than other sites.

For companies that are operating in the B2B field, LinkedIn is the social media platform that needs to be your focus. It provides an easy way to connect with business professionals and permits you to target them by job title and industry.

This social media platform runs on quality images. Because of Pinterest’s visual nature, these high-quality images enjoy the potential to go viral. If a member with a large following pins your picture, it will most probably be viewed by millions of people.

INSTAGRAM

Instagram is a great way to create a network for your company by engaging, following already established followers and including hashtags in your posts, such as brand-focused hashtags that you can also use on Twitter.

SOCIAL MEDIA MARKETING STRATEGY

At the start of every strategy, we begin with a comprehensive audit of your current social media profiles and provide a detailed report that outlines competitor and audience insights, and opportunity areas. From there, we will create a calculated marketing strategy that is developed after expert research on your audience’s interests, behaviours and preferred social media platform.

ASSET CREATION FOR SOCIAL CAMPAIGNS

The social media space is a crowded place, so the importance of forming an active social media campaign is at an all-time high. It requires a specialized skill set that is unique to social marketing. At BCL Media, we will engage your users with compelling content and refreshing designs that would all be developed through expert research.

Depending on the social media channel that you are on, your audience will engage in different ways. That’s why we have a team of trained social media specialists who are experts at creating social media content that stands out from the crowd. This helps to guide your visitors through the marketing funnel of knowing, liking and trusting your company.

ANALYTICS AND REPORTING

There is more to analytics than reporting on performance. That is why our analysts help to develop your marketing goals and deliver tailor-made reports that will help you to see what is needed in order to meet those goals.

Our custom reports make sure that progress on your social media profiles is on track, tell the story of what happened during the previous month, provide insight and context, and help determine what your next steps should be.

PAID MEDIA ADVERTISING

The key to any marketing campaign is a well-executed paid media strategy. The advertising power of Facebook alone is second to none in the social advertising world but is also equally challenging and complex.

Our team of paid media experts specialize in Facebook, Twitter, Instagram, Pinterest, LinkedIn and many more. If you aren’t optimizing your advertising campaigns based on the unique platform, you’re likely leaving your money on the table. This won’t happen when you work with BCL Media. We create and manage social media campaigns and promotions that help to grow audiences, generate leads, form email databases, shape sales funnels, and sell your products or services.

INFLUENCER MARKETING

Influencer marketing focuses on using key leaders to drive your brand’s message to a larger market. This form of marketing goes hand-in-hand with both social media marketing and content marketing. Most influencer campaigns take place via the influencer’s personal social media channels to get the word out about your business to his or her followers. The content element of influencer marketing can either be created by the influencer or with assistance from us.

While content marketing and social media marketing fit within influencer campaigns, each marketing technique is used for a particular purpose and therefore does not replace one another in the digital marketing space.